Experience and the Tourist-i-fication of Worship

If you drive across I-90 in South Dakota from East to West, you will notice a curious phenomenon. All along your route you will be bombarded with signs pointing you to something called Wall Drug. Now Wall Drug is a tourist trap of sorts, although not an incredibly interesting one. There are some decent run-of-the-mill donuts to be purchased, a few dinosaur sculptures, and… well, that’s about it...

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