Design: Journey Insert

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For this piece I needed to combine the different ‘journey steps’ of three different ministries into one insert. Each of the ministries has its own branding, so I decided to strip each ministry’s look down to its logo, and then subsume the rest of it under a completely different design that is not representative of either.

I think it helped to give more coherency to something that could have quickly become an absolute mess. The different colors helped to give me the differentiation while keeping it within the overall aesthetic, so I was able to achieve both cohesiveness and diversity simultaneously.

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Jason Watson

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